Step 4 - Press ReleasesGet the Word Out...Drive Traffic In A Press Release will Provide You 3 Things You Really Want: More Targeted Traffic (i.e. Warm Leads) to Generate More Sales More Credibility to Convert More Traffic More Authority to Outshine Your Competition Yes, I Want to Get Started! More Warm Leads Getting in The News gives you credibility, social proof and heaps of embedded authority. It also makes you far more visible. You Control the Conversation By putting a good Press Release out there and having it distributed to some of the top sites on the web, you get to set the stage. Boost Your Reputation Businesses with the best known and best received reputations are the most successful... Make sure yours is one of them. Get Seen by the Media Your message will be distributed to 1400+ sites, many authority sites.