Ok, you have your website up and running. But how well is it working for you?
Enter, Google Analytics!
Yes, it's great to have a website. It is only part of the story though. It's like peanut butter without jelly, Batman without Robin, zig without zag.
Have you ever tried driving down a road at night with your lights out? (You don't have to admit it out loud...)
Having an active website without analytics is just like that - you know where you want to go and are moving in a direction but you can't see the road to know if you are headed in the RIGHT direction...or are about to crash!
Companies that say they are effective at analytics report dramatic improvements in lead generation, a superior ability to match the right customers to deals, longer customer relationships and the ability to provide salespeople with the most relevant pricing information.
- McKinsey Quarterly (12/2016)
Light Your Path
Your online strategy also needs the ability to see through the darkness. This is accomplished by capturing data to provide the insight needed to drive smart business decisions.
Fortunately Google provides this ability free of charge, so there is no reason not to take advantage of it when you are serious about your business.
The challenge comes in when you try to determine how to set it up, what data to track, and what the data means. But that's where we come in to guide you to the right metrics, then break them down into a simple, easy to understand report even the non-techie can understand.
So don't fret about this step. And stop holding your business back by losing sales because your website is not working as well for you as it could. Just contact us today to take your business to the next level through data-driven decisions!